Social media has a significant impact on all aspects of our lives. In many businesses today, social media is used as a meeting point for your customers. Social media for hotels is an important tool used in today’s business to generate sales, create brand awareness, and marketing the business. Due to the competitive nature of businesses, social media is used to market its services and products it offers. Also due to the busy schedules of people’s lives, they prefer looking for services and products online. These have led to the rapid growth of social media services and are mostly used for marketing and creating awareness. The travel industry has realized the importance of a well laid social media approach in their business. Hotels have used social media to generate sales, enhance good customer relationships as well as to provide a platform in which you can be conversing directly with your customers.
Today social media platforms are essential for any business. It provides hotels with chances of successfully increasing its sales, builds upon their customer relations, improving the online reputation of the hotel, and creates traffic to your website. Therefore, making social media a vital hotel marketing tool. There is a need for hotel-villas to have their social media to be professionally managed to generate sales by attracting more customers. The following are the importance of active and professionally managed hotel social media;
1. To strengthen the hotel brand.
Social media is an important strategy to know the operations of the hotel. It provides a tremendous perfect to represent your brand to your customers. Hotels can use social media platforms such as Twitter, Facebook, or even Instagram. You can target your desired markets by creating customized advertisements, where they respond to the comments in their posts and build a following to their events page. Also, hotels can invest in creating a mobile app, which will be a better way of creating a strong relationship with your existing customers than directly contacting each other, between you two. Hotel promotion and direct bookings can be made with a mobile application, the customers will be happy, and the hotel will get a useful review for its excellent and efficient services. A hotel can display its identity brand through your photos, videos, or other content. Social media will assist in showcasing their brand.
2. Reach New Customers
Many people are signed up on social media platforms worldwide and are potential customers that suit your targeted group. The hotel can set up adverts aiming at people on these social media platforms of certain ages, sex, and area coverage to satisfy the potential customers you hotel targeting. There are so many ways on social media that you can turn into new and loyal clients. If your hotel creates an emotional connection with the customers, the higher the chances are for the customer to come back to your hotel. Customer retention is critical to a villa because it guarantees its success. Also, the professionals running the hotels’ social media should be proactive in answering potential and regular customer’s questions. This will show that your hotel cares about the opinions and inquiries as well as portrays your villa as efficient. By doing this, bookings are guaranteed.
3. Create Realistic Expectations
Social media for your hotel is also used to justify the price at checkout in your hotel. Elaborate with your Potential clients exactly which services you will offer to the customers who will book with your hotel. If you have unique and extravagant services or amenities, you can justify the extra charge in your pricing. Also, if you are offering other affordable options for visitors who may be willing to visit your hotel and room, you still need to explain to them. Truthfully presenting your hotel helps to create a wrong picture to the customers who visit and find the hotel picture different from what you had advertised. This creates a negative review of the hotel.
4. Monitor potential customer behavior
In the current trends, the only way that the hotel can be successful is by monitoring the behavior of potential customers by using the management of social media for hotels. This will help in adjusting the hotel to the customer’s preferences. Monitoring potential customer’s behavior guides on how to run engaged and targeted campaigns on social media and after the campaigns monitor the responsiveness towards the campaign. The knowledge about audience behavior helps prior plans for the attacks and services offered to the targeted customers and resulting in a higher return on investment (ROI).
5. Creating hotel website Traffic
Creating traffic on the hotel website is essential to the benefit of social media in your hotel business. Social media is used to generate traffic into the hotel website by running social media campaigns that enhance traffic on your website. These results in an increase in hotel bookings by the potential customers who learn about the hotel in the traffic created. Nowadays, the more your social media gets likes and shares, and the higher Google will rank you. If social media platforms are well harnessed, it has the potential to increase the hotel customers. This is through reaching many customers who didn’t know even about your existence.
6. Give Value
You need to show your followers in social media the value they will gain from the features and amenities present in your hotel. Value, in this case, refers to the aspects that will make the customers visit comfortable and enjoyable.
7. Provide a Voice
An essential aspect of a well managed social media is that your hotel is in a position to respond and converse and respond to any queries in the comments of a post you have posted on your social media platforms or in your inbox. Comments by the audience on Facebook, Instagram, or Pinterest need quick responses. The audience will be impressed that the hotel social media account answers there to their comment and will be willing to have an experience in your hotel. All replies should be made on the platform, and it will be best if questions are in comments sections, which will increase the visibility of the answer to a much more concerned audience. If there are any concerns or negative reviews in the comments, you can control the negative image by sending a hidden text regarding the feedback.
8. To embrace and keep up in the current market trends
It is essential for business for hotel villas to engage in reason to be on social media platforms to keep up with modern technology. Nowadays, activities are on social media platforms and use it in creating awareness and in marketing; hence every hotel needs to embrace these current marketing trends. Enrolling your hotel in social media is a way of showing the audience that you have still updated services and operations in your hotel.
Conclusion – Social Media for hotels
Social media is a tool that is vital for marketing any business. Many people who are potential customers access social media platforms. Social media is important in creating awareness of a branch and generating sales by reaching many audiences who later become customers. From the above, there are ranges of advantages hotels can obtain by actively and professionally investing in social media platforms. Many social media platforms can be used to reach many audiences and transform them into customers. Though generally hotel industry in the whole world is embracing the importance of well managed social media, without well established and executed Social Media, hotel business will face harder times operating and competing in the hotel industry